A tight focus on the customer, cautious staffing and an eye for new markets has led to Lehman Brothers growing market share across a range of business segments, while its peers are shrinking. Benoit d’Angelin explains to Geraldine Lambe why the firm eschews the product-led approach.
“There is a gross misconception that Lehman Brothers is just a bond house,” says Benoit d’Angelin, the firm’s head of European investment banking. “We are the only firm that has gained market share across most business segments over the last couple of years.”
