CRM maintenance yields leading edge

Regulatory requirements have put banks in a prime position to benefit from customer relationship management systems. However, there is more to CRM than technology, says Dan Barnes.Customer relationship management (CRM) could be the light at the end of the tunnel for banks looking for returns on regulatory-driven technology investments. Those banks that have invested strategically in their data infrastructure for compliance purposes now have the opportunity to leverage their stock of well stored and cleaned data to achieve additional benefits on their substantial investments.