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ESG & sustainabilityNovember 24 2010

Saving the planet or self-preservation?

Undeterred by the harsh economic climate, banks continued to announce green IT initiatives throughout the crisis, but are these projects motivated more out of concern for the bottom line than the environment?
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Saving the planet or self-preservation?Video star: Cisco's Gina Clark introduces the company's new video conferencing system. Such technology is helping big banks cut back on business travel costs

In the mid-2000s, the concept of 'going green' made its way into the public consciousness with an almost faddish rapidity, and became a buzzword perceived as necessary to every business plan. The banking sector was no different, and power and resource-hungry financial institutions responded to the public desire for more environmentally conscious operations with company-wide sustainability programmes, most of which included a sizeable green IT component.

The advent of the global financial crisis meant that, in much of the world, banks were left with more immediate concerns than their carbon footprint. As technology budgets constricted and personnel numbers were slashed, it would be understandable to expect that green IT projects would follow other non-essential IT initiatives to cancellation or a limbo of postponement.

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