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Sberbank cements its digital future in Russia

A bold new digital strategy is transforming Russian lender Sberbank, creating new efficiencies, boosting revenues and customer numbers, and protecting the Russian institution's majority market share.
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Sberbank cements its digital future in Russia

Russia’s largest bank has committed itself to the digital revolution. Not one for resting on its laurels, Sberbank has recognised the value of investing in online and banking solutions. And, despite having operations in 22 countries, Russia's largest lender is also refining its focus on its domestic business.

“The majority of our assets are in Russia, and the bulk of our business is in Russia,” says Lev Khasis, chief operating officer and first deputy chairman of the executive board at Sberbank. “We have to be focused on being strong in our domestic market. Even large companies can disappear very quickly if they are not ready for challenges.”

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