Share the article
twitter-iconcopy-link-iconprint-icon
share-icon
FintechJune 5 2005

Spending on CRM continues

Financial services institutions embraced customer knowledge technologies in the mid-1990s. Customer relationship management (CRM) is more than a technology. It is a very specific business strategy that seeks to identify customers individually and then craft sales and service strategies that are uniquely appropriate for each customer.
Share the article
twitter-iconcopy-link-iconprint-icon
share-icon

To continue reading, join our community and benefit from

  • In-depth coverage across key markets
  • Comments from financial leaders and policymakers worldwide
  • Regional/country bank rankings and awards
Activate your free trial
Have an account? Sign in

Trending in The Banker

  1. Scaling up central banks’ foreign reserve investment in sustainable development

    Viewpoint
    APRIL 25

  2. Potential BBVA-Sabadell merger would create one of western Europe’s 10 largest banks

    Banking strategies
    MAY 2

  3. EU banks’ profitability outlook has deteriorated, say authorities

    Banking strategies
    MAY 1

  4. BBVA confirms merger talks with Banco Sabadell; RBI faces US pressure over controversial Russia-linked Strabag deal

    News in Brief
    MAY 1

  5. Citi, JPMorgan, Wells Fargo to face AGM challenges over indigenous rights impact

    ESG & sustainability
    APRIL 26
A service from the Financial Times