For the past decade, the corporate world has thrown its weight behind Pride Month, with multinational banks at the helm, to support the lesbian, gay, bisexual, transgender, plus (LGBT+) community.
Barclays, for instance, has been a partner of the annual Pride in London parade since 2013, first becoming the lead sponsor in 2014. HSBC became lead sponsor of World Pride in New York in 2019; and many other banks have sponsored pride events this year in multiple cities around the world during the month of June.