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UBS still on top in 2016 Wealth and Asset Management Brand Ranking

UBS continues to lead The Banker's Wealth and Asset Management Brand Ranking despite its brand losing value over the past year. The Swiss giant is also facing new challenges, with both Wells Fargo and ICBC putting in strong performances.
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Wealth management has become increasingly important for banking groups: it is a fee-generating business that does not require the deployment of capital – something of great importance as more stringent capital rules continue to reshape bank activity across the world.

Yet wealth management is dealing with its own regulatory hurdles as well as competition from new players. These are both fintech providers with their inexpensive set-ups that aim to serve not only mass affluent clients but, increasingly, wealthier ones too; as well as less established but fast-growing names from the developing world. A sluggish global economy is not helping provide clients with the desired returns, while reputational risks remain serious concerns.

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