With more than 27 million customers visiting its network of Post Office branches each week, and 98% of the UK population said to visit one at least once a year, Post Office Financial Services (POFS) has a massive potential market. Speaking with Jonathan Hewett, head of sales for Post Office Ltd, and Mike Smith, head of marketing at POFS, it is clear that the new financial services operation has purpose and ambition.
Having sold its original banking organisation, Girobank, to Alliance & Leicester, the Post Office has, after roughly 10 years, re-evaluated the market in 2002 and launched POFS, a 50:50 joint venture between Post Office Ltd and Bank of Ireland.
