In The Banker’s Masterclass video series, we discuss how banks can provide innovative products to their customers, improving services and operational efficiency, while bringing that emotional connection.


The Banker Masterclass video is sponsored by Avanade but independently edited.

Banking has changed beyond recognition in recent years as digital operations have replaced manual practices, and reduced operational times to minutes. But with this, have banks lost the human touch?

In discussion:

Bringing back humanity into banking - How the digitisation of banking has impacted on the relationship between bank and customer. 

Put your people first - How banks need to take as much care with employee experience as they do for their customers. 

Everyone is customer facing now - What banks can do to differentiate themselves and leverage technology for improved customer experience.

Driving emotional connections - How banks can bring that emotional link back to their customer service.

In conversation with:

  • Kimberley Long, Asia editor, The Banker
  • Michelle Baxter, global financial services leader, Avanade
  • Nic Merriman, financial services advisory lead Europe, Avanade


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