We are gathering views on embedded finance, which is widely regarded as having enormous potential for financial services and wider industry sectors. So far, we have sat down with John Salter, chief customer officer at ClearBank, Alex Mifsud, co-founder and CEO of Weavr and Andrea Ramoino, managing director for electric money business, UK and EEA at Solaris.
In this fourth instalment, we sit down with Christoffer Malmer, head of SEB Embedded, an in-house startup dedicated to commercialising banking-as-a-service (BaaS). The platform was born and developed in the SEB innovation studio SEBx. In 2023, the team evolved out of SEBx to form the completely new business unit, SEB Embedded.
