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BrackenJanuary 28 2011

Wealth managers need to rebuild trust for disillusioned clients

This year will be a challenging one for the wealth management industry, with many clients increasingly disillusioned with their managers. Restoring trust must be a top priority, but with continuous product-pushing by the large bank groups, a failure to communicate with clients when it matters most and, perhaps most importantly, the lack of transparency in fee structures, an overhaul of how some wealth managers conduct themselves is needed.
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Fundamental to restoring trust is the basic principle of understanding the needs of the client and then providing them with a bespoke service unique to their varying requirements. This involves taking the time to discuss and establish what a client truly hopes to achieve from giving their capital to a wealth manager, as well as their appetite for risk. Wealth managers need to be able to position themselves to allocate assets and populate a client's portfolio with the funds or stocks that are most likely to achieve the goal for that asset class.

Effective communication

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