While branch productivity is seen to be increasing across Europe, there is wide variation in actual performance, leading to considerable upside potential in profit enhancement for those banks able to reach best practice targets.
In a recent survey by Finalta and the European Financial Management & Marketing Association (EFMA), the branch is still the major source of retail product sales across Europe with an estimated 77% of retail products sold in Europe going through the branch network. But branch manager leadership and sales effectiveness can vary significantly, directly affecting performance.
