Five years ago, in 2013, Esenam Nyador became one of Ghana’s first accredited female taxi drivers. Since then her business, Miss Taxi Ghana, has gone from strength to strength. Ms Nyador has positioned Miss Taxi as a ‘female driver chauffeur service’ to great effect; from developing a new list of clients from scratch, to the growth of a social media footprint that includes a Facebook page and Twitter and Instagram accounts. Over the next 12 months she hopes to expand the number of cars driving under her brand to five, with the help of private investment.
“I first wanted to become a truck driver but the men wouldn’t let me. It was their space. Out of frustration, I decided to take on the taxi industry. But I wasn’t even sure if clients would accept a woman driver,” says Ms Nyador.
