When the Euro 2020 football tournament kicks off in June, the competition’s 5 billion-plus global viewing audience will be greeted by a new sponsor: Alipay. Under an eight-year agreement, the Chinese online and mobile payments behemoth will be the official global payments partner to all UEFA national team competitions.
Little known to Western consumers, Alipay is one of a handful of fintech giants that has revolutionised China’s financial services market over the past decade. But today, these tech titans are bringing this revolution to the rest of the world and, in doing so, are reshaping the global financial landscape.
