Croatia’s travel and tourism revival promises to recapture the income level enjoyed prior to the outbreak of war in 1991. Croatia must now realise its long-term strategy of tourism development for the period 2004-2010 to ensure that it attracts the right type of tourist and that the sector grows in a sustainable way.
Travel and tourism last year accounted for 10.6% of Croatia’s GDP generating 139,000 jobs, representing 13% of total employment, according to estimates by the World Travel and Tourism Council (WTTC). However, since the tourism industry influences practically all sectors of the economy, its real impact is considered even greater, with a share of 22.4% of GDP and 27.4% of total employment.
