Just a few years ago, Sina Afra would have never considered relocating to Turkey, his parents’ home country. However, a business trip turned into a life-changing event when the then-director for European corporate development and mergers at eBay was tasked with acquiring a local player for the company and joining its board.
“I came to stay for 18 months, on behalf of eBay, but then I realised how empty [the Turkish e-commerce] market was. I saw the potential,” he says. Following this, Mr Afra set up Markafoni, a members-only online shopping network that Bloomberg cites as the world's second-most visited website of its kind.
