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Asia-PacificMay 4 2011

European issuers look to Asia to boost deal demand

European sovereigns, supranationals and agencies supply is running at high levels, and with the market environment far from ideal, issuers are having to fine-tune their issuance procedures to broaden their investor base. Placement with Asian accounts is critical to the success of many deals.
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European issuers look to Asia to boost deal demandEuropean finance ministers show off the European Financial Stability Facility treaty

With supply of European sovereigns, supranationals and agencies (SSA) paper running at high levels, regular contact with key investors is more important than ever and, in addition to a strong investor relations effort, issuers are becoming more flexible in how they approach the bond markets.

Syndicated sovereign deals are more commonplace since the financial crisis, alongside regular auctions, making use of the distribution capabilities of the major global investment banks.

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