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Digital journeysSeptember 7 2023

TD Bank finds Gen Z engaged with their financial future

Chris Yancey, head of integrated sales and advice for consumer distribution at TD Bank, speaks to Bill Lumley about the trends the bank is seeing when it comes to seeking out advice and guidance.
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TD Bank finds Gen Z engaged with their financial future Pictured: Chris Yancey

Younger generations are taking a high level of interest in their financial future according to a TD Bank survey. It revealed that, when choosing a bank, some 20% of Gen Z (broadly, those born between 1995 and 2015) believe the offer of everyday financial advice, guidance and readiness classes to be the most important consideration.

According to a survey conducted by Bank of America, 57% of Gen Z are saving money every month, which the bank notes is a significant difference compared with previous generations, who found saving money more of a challenge for reasons including high levels of debt and financial instability.

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