Amar Kuchinad, chief executive of Electronifie, is hoping to bring some magic to the world of corporate bonds by providing a trading platform that matches buyers and sellers. The service is much like the taxi-sharing firm Uber, which brings together taxis and passengers while bypassing the call centre.
Traditionally corporate bonds have been traded over the phone but Electronifie cuts out the middleman. This is not only more efficient but also means investors do not reveal their intentions and open themselves up to a predatory attack, or ‘front running’.
