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The answer to generative AI’s success in financial services

Banks are increasingly dependent on a technology that has some way to go to prove itself as dependable within financial services. Bill Lumley reports.
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The answer to generative AI’s success in financial servicesImage: Getty Images

Banks worldwide are exploiting the potential of generative alternative intelligence (AI) and machine learning (ML) to help with functions including risk management, fraud detection, user engagement and knowledge retrieval, but concerns remain that biased data could be putting financial institutions at risk. 

Generative AI is still in its early stages and therefore continues to present the risk of critical errors and biased outputs, according to Rony Shalit, vice-president for compliance and ethics at Bright Data, a web data platform. “AI can be very useful in clear compliance cases, but in unexplored territories, it is up to the compliance team to evaluate the new risk and set mitigation activities,” he says. 

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