Credit Suisse develops a digital culture in private banking

Marco Abele, a digital transformation expert at Credit Suisse, argues that culture – not technology – is the main success factor when re-engineering a bank for the future. He describes to Joy Macknight how the bank architected a culture shift in its private banking business.

by Joy Macknight

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When Credit Suisse decided to revamp its digital private banking operations, it began in Asia-Pacific for three reasons.

First, it is an exceedingly digital marketplace, a characteristic that spans the generational divide. Second, the region has rapidly growing wealth pools, which require a technology solution that can scale quickly to respond to market demand. Third, the Swiss bank’s Asia-Pacific management team were quick to recognise and embrace the effect digital could have on the wealth management business.

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Joy Macknight

Joy Macknight is the editor of The Banker. She joined the publication in 2015 as transaction banking and technology editor. Previously, she was features editor at Profit & Loss, editorial director at Treasury Today and editor at gtnews. She also worked as a staff writer on Banking Technology and IBM Computer Today, as well as a freelancer on Computer Weekly. She has a BSc from the University of Victoria, Canada.