The new ways in which data is being used to individualise banking products is the hottest space that Bipin Sahni, executive vice-president, head of innovation research and development (R&D) in Wells Fargo’s innovation group, is currently looking at.
“If I can understand a customer and can personalise their experience, and every other individual user’s, then it is a winning bet,” he says. “It means that I know the customer well, their behaviour, how they use our instruments, and I can deliver a more seamless and frictionless experience – effectively, invisible banking.”
