As the world enters the third year of the Covid-19 pandemic, its long-term impact on society and the banking industry at large are yet to be determined. However, after two consecutive years of aggregate brand value contraction in The Banker’s Top 500 Banking Brands ranking, 2022 sees a healthy 8.7% increase, from $1.27tn in 2021 to $1.38tn.
The increase is partly attributable to economic rebounds and adjustments as countries have continued to adapt to the impacts of Covid-19, says Declan Ahern, valuations director at Brand Finance, which produces the ranking for The Banker. “Given the well-documented manner in which banks have supported the real economy, our research data is showing improving reputational scores across the banking industry,” he adds.
