Turkey’s banks are blazing a trail when it comes to the innovative use of technology in financial services. Online and internet banking are starting to be considered run-of-the-mill in the country as its banks look to the next era of banking – and the race to capture customers – which is increasingly being played out on social networks and mobile phones.
“The most in vogue trend among banks is integrating social media into banking. Another is to simplify the user experience and log-in process on mobile applications,” says Soner Canko, CEO of the Turkish inter-bank card centre BKM. He is not concerned about overwhelming consumers with new products. “There’s abnormally high interest in new technologies,” he says.
