Wells Fargo's (WF) Commercial Electronic Office (CEO) business banking portal celebrated its 10th birthday in June, making it a venerable and, the San Francisco-based bank claims, uniquely long-lasting example of its type. But development continues unabated, despite the system's maturity, and WF has rolled out features and tools inspired by Web 2.0 and social networking technology - such as mobile access and a customer blog - explains Steve Ellis, executive vice-president and head of wholesale services with WF.
Mr Ellis, who colleagues describe as the "founding father" of the CEO portal, was responsible for starting up and running WF's Wholesale Internet Solutions group, which oversaw the portal's development and 2000 launch. CEO has grown rapidly since then; its first edition offered just three services to customers, but that number has since increased to more than 60 thanks to an ongoing programme of quarterly updates.
