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AmericasAugust 29 2010

A sweet deal

The candy leaf stevia plant is just one of the abundant, relatively untapped natural resources coming to symbolise the huge potential of Paraguay that is slowly opening up to foreign investors. Writer Silvia Pavoni
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A sweet deal

Stevia is a perennial shrub from the leaves of which is obtained a very sweet, non-calorific, glycoside-containing substance. It does not cause tooth decay and is suitable for people suffering from diabetes. It is approved in the US as a dietary supplement and it grows in Paraguay.

Interest in this plant is such that the investment promotion agency Rediex, part of Paraguay's Ministry of Industry and Commerce, has identified it as an area with significant growth prospects, as it has done for the agribusiness, meat, energy and infrastructure sectors.

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Silvia Pavoni is editor in chief of The Banker. Silvia also serves as an advisory board member for the Women of the Future Programme and for the European Risk Management Council, and is part of the London council of non-profit WILL, Women in Leadership in Latin America. In 2019, she was awarded an honorary fellowship by City University of London.
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