David Moucheron, CEO, K&H Bank
K&H Bank was the second largest bank in Hungary in terms of total assets last year. How do you intend to maintain your market position and remain competitive in the Hungarian banking scene?
We put the client at the centre of all our activities. In 2019, K&H accelerated its digital transformation, focusing on offering a best-in-class user experience across all channels, while simplifying its processes and organisation. For example, in July K&H launched its E2E cash loan service within its mobile bank app and e-bank platform, which provides cash loans with only three data inputs, in 4 steps and in 5 minutes. K&H’s growth continued to outpace the market, supporting the Hungarian economy and delivering superior financial returns. Our goal is to comply with the consumer requirements of the 21st century by providing an everyday banking experience in the most convenient, fastest and simplest way.
Do you see room to gain further market share in Hungary in retail and corporate lending?
In retail, it is possible, based on systematic developments K&H was and will be able to improve its market position. In corporate lending, we are confident that with our capabilities to provide convenient banking services, leveraging on our international expertise and background as part of a combined package, we can remain competitive and increase the number of our core clients.
Nowadays, digitalisation is more important than ever. What sort of developments have you been carrying out in this field recently and what is in the pipeline?
Indeed, innovation plays a very important role in our daily operations for both our clients and regarding our internal processes. For example, the number of mobile bank app users has tripled in the past three years and currently more than 50% of our clients actively uses our mobile banking app. This confirms the need to continue making product purchase available on mobile, moving away from the previous transaction-only approach. Furthermore, we are gradually eliminating paper from our branches and reducing administrative tasks as much as possible, which is also favourable for the environment. The number of our clients with biometric profiles has almost tripled within half a year to 500,000. We are clearly aiming at being the best and most innovative bank in the market.
