ABN AMRO
ABN AMRO’s persistence and a good deal proposition allowed it to complete Banca Antonveneta’s takeover, reaching into the savings-rich market of north-eastern Italy.
Its ambition is also reflected in its home country, Netherlands, where it aims to become the mid-market leader and has engaged in co-operation with other institutions to increase product and services offerings targeted at family businesses and private clients.
Services were introduced for the investor client base, facilitating the execution of transactions via internet banking, access to services of the bank’s specialised asset manager operations and receipt of proactive advice from the traders, allowing clients to react immediately to the latest market developments.
The judges were also impressed by the internal restructuring that increased knowledge sharing among a growing number of client-facing roles, and by the bank’s good financial performance and ratios.
“Continuous strong improvements in client satisfaction levels and improved product offerings, particularly for our mid-market clients, are proof that we continue to add value to our customers and distinguish ourselves in doing so,” says Jan Peter Schmittman. “Our preferred banking-concept, which is also being rolled out to other parts of the bank, is a good example of this. We will continue to improve our performance by working efficiently and focusing on where we are strongest and most profitable.”
