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Analysis & opinionSeptember 2 2007

Appealing to the MySpace generation

Web-based social networking is coming to banking, and marketeers must learn to talk to exploit it, writes Marian Salzman.
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While all of commerce is experiencing an unprecedented acceleration of change that is shaking business to its core, the banking industry faces more top-to-bottom change than almost any other sector.

Banking is in total evolution. The composition of the world’s population is changing and the divide between the haves and the have-nots is growing. In terms of new fundamental questions, we have not seen anything yet. Buckle your seat belts – the ride will be joyful but speedy and turbulent.

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