To what extent does the art that a financial institution collects reflect its personality? In an era of branding, where companies spend millions on unifying their message, the art within its walls should surely be a reflection of the core values of a bank. Yet art is part of the creative process, and controlling it or shaping it is generally an unattainable goal. The unexpected ideas, thoughts and discussions provoked by art are just as much fun.
One institution that has done its best on the conceptual front is Deutsche Bank.