The competitive landscape of the global banking industry is shifting as the repercussions of the financial crisis take shape against a backdrop of a broader trend that is seeing the increasing dominance of emerging markets in the world economy.
Where once international banking was about global banks ‘being all things to all men’, attempting to offer all products in all countries, now there is a trend emerging of a patchwork of regional banks across the globe, and the competition to the US and Europe-based global banks is coming from indigenous emerging market banks that are building franchises in their respective regions.