I attended a meeting in Austria with Google recently. There were a number of Google Vision presentations and discussions. One slide particularly caught my attention, from Google’s creative evangelist Jeremy Abbett.
What it showed was that digitalisation eventually hits markets. When the technology is ripe, it disrupts those markets. Typically it means that markets lose value and become near-free. In other words, the technology rips out the profit and demonetises everything. Finally, free markets are in play, as the business model is democratised.
