Forget SMS (short message service), IDBI Bank has gone more high tech with MMS (multi-media message). Embracing the latest mobile phone technology, the bank is allowing all customers to download maps pinpointing the location of their nearest cash machine. Customers will need an MMS-enabled mobile phone and a GSM Data or GPRS enabled SIM card.
IDBI bank’s CEO and MD, Gunit Chadha, commented: “This service is one of the first examples of using MMS in a business-to-consumer environment. We’re deploying the technology to deliver a really useful service that is available, not only to IDBI bank customers, but to any debit and credit card holder to easily locate the nearest ATM.”
