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Analysis & opinionOctober 20 2021

The dividend from building trust will be huge

Public trust in key institutions has nosedived; the future will belong to whoever is able to rebuild it.
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The dividend from building trust will be huge

According to the 2021 Edelman Trust Barometer, a survey of more than 33,000 respondents in 28 countries, public trust in key institutions has nosedived and needs to be rebuilt. So, what role do banks have to play in this process?

As a child I would visit my local bank with my piggybank, trusting the staff to empty it, count it accurately, and keep me posted on all my future earnings. I still do — except that the bank doesn’t accept my piggybank anymore; they expect me to count all the money before I set foot in the branch office, and the interest rate has placed my piggybank on an eternal diet.

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