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ESG & sustainabilitySeptember 27 2019

What does it mean when we say 'green'?

Definitions around what makes a product truly ‘green’ are still vague, so the European Commission technical expert group on sustainable finance has taken on the task of compiling a green taxonomy, writes Silvia Pavoni.
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The well-worn motto ‘what gets measured gets done’ is a sensible one. It is particularly relevant when crafting policy that aims at channelling efforts and funds towards important but loosely defined areas. How you attract capital to social impact ventures, for example, when measuring the good that those businesses could bring – similarly to how financial return is accounted for – is often a slippery task. The same is true of environmentally themed products, including green bonds, where ambiguity over definitions rightly invites scepticism. 

The European Commission has set out to correct this through its technical expert group (TEG) on sustainable finance, which is compiling a green taxonomy. Feedback was sought up until mid-September, and the commission will then decide how to take the measures forward. The TEG also created a voluntary EU green bond standard earlier in 2019. Getting this right is important for a number of reasons.

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Silvia Pavoni is editor in chief of The Banker. Silvia also serves as an advisory board member for the Women of the Future Programme and for the European Risk Management Council, and is part of the London council of non-profit WILL, Women in Leadership in Latin America. In 2019, she was awarded an honorary fellowship by City University of London.
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