Sampo Bank
Sampo Bank’s success is based on a new way of thinking in Finnish banking. Sampo Bank has considered cost-efficiency, versatile distribution channels and innovative products to be an intrinsic part of its business, and its goal has been to distinguish itself from the competition through customer service.
“In the retail customer sector, our aim has been to help our retail customers understand their finances better and plan their personal economy in a new way,” says chairman Mika Ihamuotila. “In the corporate customer sector, our objective has been to increase our understanding of our corporate customers’ business, and help them improve their performance.” The bank’s current management took over in 2001. During the first three years, the focus was on cost-efficiency, and in particular on comprehensive service in the corporate customer sector and on long-term savings products in the retail customer sector. For corporate customers, efforts were made to raise the competence of customer account managers.
“Our customers appreciate having a contact person they know well, but who is also expert in all the company’s products and services,” says Mr Ihamuotila. In the retail customer sector, Sampo Bank has focused on the service provided for housing loan customers, taking advantage of rapid growth in the Finnish property market.
