CYBG – owner of Clydesdale and Yorkshire Banks – has a long history of building customer relationships in its core regions. Its full-service capability across retail and small and medium-sized enterprise (SME) banking also distinguishes it from other neo-banks.
“We are ahead of many challengers because of our full product range, customer numbers and new digital platform,” says group chief operating officer Debbie Crosbie. She adds that the UK banking group has made “great progress” in its digital transformation since demerging from National Australia Bank 18 months ago.
