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Digital journeysMarch 22 2022

Do banks understand their place in the embedded finance ecosystem?

Today’s world of smartphones, e-commerce and open-banking initiatives have drastically changed access to financial services via banking-as-a-service and embedded finance. Liz Lumley reports.
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Do banks understand their place in the embedded finance ecosystem?

Accessing financial services has been made available via multiple routes over the years. In the recent past, applying for loans and enabling payments was usually achieved by interacting directly with a bank — the customer walked through the doors of their branch to do this in-person. However, anyone who has purchased a car in the past 30 years will be familiar with applying for financing on the shop floor of a dealership, rather than with a bank manager. Department stores have long offered in-store credit and holiday lay-away deals, effectively offering consumers an easy way to buy now and pay later (BNPL). 

Today’s world of smartphones, e-commerce and open-banking initiatives have opened up new ways to access financial services. Much like the car dealership, many more merchants now offer point-of-sale (POS) financing for higher priced items, insurance add-ons are commonplace and payment for things like food delivery or taxi rides are seamless. All are embedded in the process and usually made available by non-financial players.  

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Liz Lumley is deputy editor at The Banker. She is a global specialist commentator on global financial technology or “fintech”. She has spent 30 years working in the financial technology space, most recently as director at VC Innovations and architect of the Fintech Talents Festival, managing director at Startupbootcamp FinTech London and an editor at financial services and technology newswire, Finextra. She was named Journalist of the Year for Technology and Digital Finance at State Street’s UK Press Awards for 2022.
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