Seng Heng Bank
Seng Heng Bank has achieved consistent growth in 2004, both in terms of assets, Tier One capital and net profits.
It has capitalised on several opportunities in China through investment banking services in the Pearl River Delta Region, the development of fund management for institutional and high net-worth individuals, and the further enhancement of its software capabilities for accounting, CRM and risk management services.
Seng Heng also developed an alliance with Portuguese Caixa Geral de Depositos group with the aim of fostering trade relationships.
“We formed an alliance with Portugal’s largest bank, Caixa Geral de Depositos Group, to promote trade links between the East (China) and the West (Europe, South America and Africa), and to capitalise on vast opportunities available in China via Macau,” says Patrick Huen, executive director and CEO. “We took the initiative to capitalise on the deregulation of the local gaming industry by establishing an offshore software house as a service provider to Macau companies facing shortage of skilled labour. We also established the Dr Stanley Ho Medical Development Foundation to promote healthcare services.
“Our emphasis on market intelligence, human resources, software house development, and our relationship with our stakeholders, will allow us to sustain our competitive advantages.”
