Hansabank
In the face of intense competition, particularly from Scandinavia banks, Hansabank launched several new products and campaigns in 2004 in the mortgage and consumer credit market.
As a result, the bank has managed to strengthen its market position in all important product areas and customer segments. Positive results are visible also in customer satisfaction indices, which have increased compared with the previous year and are now the highest in the country. In the retail segment, the bank has been very strong in mortgage and consumer lending thanks to continuous innovation and efficient distribution network.
“For companies the bank has continued to develop its payments and cash management offer to meet the increasingly sophisticated needs of our customers,” says CEO Erkki Raasuke.
“Together with EIB, KfW and EBRD, the bank launched several EU financing programmes for its SME clients with the goal of increasing the competitiveness and export capabilities of these companies. By making better use of technology and e-channels, we have successfully directed most routine transactions away from branches to remote channels. As a result, over 95% of all transfers are already performed outside the bank branches.”
