Buy now, pay later (BNPL) services must have a unique place in the financial sector — there are few services that have been adopted so quickly across so many geographies at the same time. While mobile payments or contactless transitions face sticking points in some jurisdictions, most countries with a strong basis of consumer e-commerce have seen BNPL options emerge.
There is also a broad spread of providers, depending on the geography. While Klarna, Affirm and Clearpay have a strong presence in Europe and the US, Kredivo, Akulaku and Atome have significant market share in Asia.