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RegulationsDecember 21 2022

Buy now, pay later revolution starts to slow

The buy now, pay later model has shaken up global e-commerce in recent years. While the tool has opened up avenues in emerging markets to access credit, overleveraged consumers, regulation and rising inflation are putting pressure on the business model. Kimberley Long reports. 
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Buy now, pay later revolution starts to slow

Buy now, pay later (BNPL) services must have a unique place in the financial sector — there are few services that have been adopted so quickly across so many geographies at the same time. While mobile payments or contactless transitions face sticking points in some jurisdictions, most countries with a strong basis of consumer e-commerce have seen BNPL options emerge. 

There is also a broad spread of providers, depending on the geography. While Klarna, Affirm and Clearpay have a strong presence in Europe and the US, Kredivo, Akulaku and Atome have significant market share in Asia. 

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Kimberley Long is the Asia editor at The Banker. She joined from Euromoney, where she spent four years as transaction services editor. She has a BA in English Language and Literature from the University of Liverpool, and an MA in Print Journalism from the University of Sheffield. Between degrees she spent a year teaching English in Japan as part of the JET Programme.
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