The changes in fortune of the two giant Swiss banks, Credit Suisse and UBS, offer lessons in growth strategy to bank CEOs. Geraldine Lambe and Sophie Röell look at the strategies that have worked and those that have not.

chairman and CEO, wealth management and business banking, UBS
“Meteoric rise” would be an appropriate phrase to describe Marcel Rohner’s ascent to the group executive board of Swiss giant UBS. At 40, the demure Swiss economist appears the type of Swiss banker that people would not hesitate to entrust with the family fortune.